Here is an Overview of the
12 Week Summit Program 3 Phase System
PRE-WORK: Unique Expert Position Determination
Get super clear on what your Unique Expert Position is going to be to determine the correct path and direction to build your summit out. Knowing your "UEP" will be beneficial for all aspects of your business and summit. Without a UEP sales conversions and profitability is difficult. With our proven formula you'll be ready to dive into your Summit Strategy on Day one.
PHASE 1:
Create your strategy, recruit your speakers
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Summit Action Plan
Create your summit strategy, agenda, story arc, and your initial summit strategy. Begin speaker research and outreach and.
MONTH 1 : CREATE & RECRUIT
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Week 1: Plan - Summit Story Arc
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Week 2: Research & Outreach
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Week 3: Promotional & Sales Strategy
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Week 4: Start Interviews
PHASE 2:
Interview Process & Summit Build Out
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Summit Creation Process
Start to build and create your summit offers, any summit bonuses, or resources, and materials. Start building out your summit funnel, and summit membership area. Work on building out the summit communication sequences and finish out the final summit interviews.
MONTH 2 : INTERVIEW & BUILD IT
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Week 1: Summit Offers
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Week 2: Create Deliverables
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Week 3: Summit Set Up (Funnel & Summit)
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Week 4: Summit Communication
PHASE 3:
Production & Promotion
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Promote and Polish
Time to finalize any materials that needs to be created. Edit final summit videos, promotion materials, and communication sequences. Give Speakers access to their promotional products. Test the summit and the funnel to ensure you are ready to launch. Then the final week prepare to start your promotion process.
MONTH 3 : PRODUCE & PROMOTE
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Week 1: Post Production
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Week 2: Deliver to Speakers
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Week 3: Testing & Finalizing
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Week 4: Begin Promotion